If you've spent time (or are just curious) online marketing, then usually appears the topic of search engine optimization (SEO). And, no discussion of anythingis seekers complete these days without a mention of Google. This article provides a brief overview of how Google ranks search results with a look at their algorithm ™ (a key component) PageRank. I'm not an expert on search engines (the bad news). The good news is that I know enough to describe the Google PageRank in relatively simple terms (for example, you can impress your friends and family with your newfound knowledge).
Brief Introduction to SEO (Search Engine Optimization)
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In other words, SEO is the process of optimizing your site for search engines (like Google). "Value" I mean to try to make sure that the search phrases rank your website higher in the search results of other websites. There are many good reasons for wanting to rank higher, but for businesses, the main reason is to generate good leads for your offer. Millions of people use Google every day looking for a product, service or information. Some of these people could be potential customers who are looking for the special offer.
There are two ways for you to show the page of search results when users. The first is with paid search (I'll discuss this in a future article), and the second is what is known as "organic" (or "natural") search. The natural search results are free and depend on the evaluation of the relevance and credibility to your website is Google. Natural search results are my favorite genre, because they do not have to pay money for them, and often works better than paid advertising. I liken this to the difference between being quoted in a newspaper article and the purchase of an ad in this magazine.
If you can rank highly in the free (organic) search resultsfor Google is like having tens of thousands of dollars in free publicity in magazines most relevant to your industry, every time a new issue comes out. Not sure about you, but that is very interesting to me. It 'a great way to grow your business and find new customers. So, how do you get all this without advertising, effective search engine? Well, you need to understand the Google algorithm and how to determine who gets the list.
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